Kerala's Best
AI Integrated Digital Marketing Course
Camerinfolks offers the Best Digital Marketing course in Kerala with a practical and hands-on approach in Various Digital Marketing & AI Tools. This course covers a diverse range of topics, including search engine optimization (SEO), social media marketing, and more. We also provide assured placement assistance to help you find exciting opportunities in the dynamic field of digital marketing upon completion of the course.
- 10+ AI Tools Covered
Digital marketing is the use of digital channels, such as websites, social media, email, and mobile apps, to promote products or services. It is a broad term that encompasses a variety of marketing activities, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Digital marketing is a powerful tool that can be used to reach a wide audience, target specific demographics, and track the results of marketing campaigns. It is also a cost-effective option for businesses of all sizes.
Here are some of the benefits of digital marketing:
- Reach a wider audience: Digital marketing allows businesses to reach a wider audience than traditional marketing methods, such as print advertising and television commercials.
- Target specific demographics: Digital marketing allows businesses to target specific demographics, such as age, gender, location, and interests.
- Track the results of marketing campaigns: Digital marketing allows businesses to track the results of marketing campaigns, such as the number of website visits, leads generated, and sales made.
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.
Why Digital Marketing?
Digital marketing can help brands improve their customer relationships. Digital marketing tactics like social media are not only great for improving customer service, but they can also help improve customer relationships by allowing brands to better get to know their customers’ needs and wants.
Where it is used?
- Search Engine Optimization / SEO Executive.
- Search Engine Marketing / SEM Specialist.
- Social Media Marketing / SMM Expert.
- CRM Manager.
- E-Commerce Manager.
- Digital Agency Account Director.
- Web Analytics Expert.
Key Features:
- Multichannel Approach: Digital marketing utilizes a variety of online channels to reach customers, including websites, social media, email, search engines, mobile apps, and more.
- Targeted Audience: It allows for precise audience targeting based on demographics, interests, behavior, and other factors, ensuring that marketing efforts reach the right people.
- Measurable Results: Digital marketing provides detailed analytics and metrics that allow marketers to track and measure the effectiveness of campaigns in real time, enabling data-driven decisions.
- Cost-Effectiveness: Compared to traditional marketing methods, digital marketing often offers a more cost-effective way to reach a broader audience, especially for small and medium-sized businesses.
- Global Reach: The internet allows businesses to reach a global audience, breaking down geographical barriers and expanding market reach.
Job opportunities in Digital Marketing:
The scope is wider when it comes to digital marketing. Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, smart and adapt to latest changes.
- Special Training :
- Portfolio Creation
- LinkedIn Optimisation
- HR Round & Resume Preparation
- Mock Interviews
- Communication Classes
DIGITAL MARKETING INTRODUCTION
What is marketing? What is Digital Marketing? Understanding Marketing Process, Understanding Digital Marketing Process, Increasing Visibility, What is visibility? Types of visibility, Examples of visibility Visitors Engagement, What is engagement? Why it is important? Examples of engagement Bringing Targeted Traffic Inbound and Outbound Marketing, Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process Tools Needed.
GRAPHIC DESIGNING AND VIDEO EDITING
Graphic Design Fundamentals, Design Theory, Logo, E-Book, Banner, Resume Creation, Video Editing. Basic tools like Canva, Pixel Editor, Photo pea, Filmora, Raw Shot, and PowToon. A basic introduction to professional tools like Photoshop, and Adobe Premier Pro.
WEBSITE PLANNING PROCESS
Booking a domain name & Web Hosting, adding the domain name to the web Server, adding webpages & content Adding Plugins, Building a website using CMS in Class Identifying the objective of the website, Deciding on the number of pages required, Planning for engagement options, Landing Pages &Optimization Creating blueprint of every webpage- Commerce website Building Procedures and its Plugins. |
Social Media Management and Marketing
Facebook, Instagram, Twitter, LinkedIn, Quora, Pinterest, YouTube Handling and Marketing, YouTube Marketing, and YouTube SEO (Optimization).
GOOGLE ANALYTICS
Understanding Google Analytics Insights, Understanding cookie tracking, Types of cookie tracking used by Google Analytics, Starting with Google Analytics, How to set up analytics account? How to add analytics code to website? Understanding goals and conversions.
GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING, VIDEO ADS.
Understanding AdWords account structure Campaigns, Ad groups, Ads, Keywords etc. Types of Advertising campaigns- Search, Display, Shopping & Video, What is CTR? Why CTR is important? Understanding bids, Creating Search Campaigns, Different types of location targeting, bidding strategy, evaluating campaign stats, Optimizing with conversion reports, Optimizing with keywords, Optimizing performing keywords, How to decrease CPC? Analysing your competitor’s performance, Creating Display Campaigns, Types of display campaigns, All features, Mobile app, Remarketing, Engagement, Call Ad, Smart Campaign.
EMAIL MARKETING
How does email work? Setting up email marketing account, Best platforms to do opt-in email marketing, Setting up lists & web form, Creating a broadcast email, What are autoresponders? Best practices to send bulk emails, Tricks to land in the inbox instead of spam folder, Top email marketing software & a glimpse of how to use them, Improving ROI with A/B testing.
CONTENT MARKETING
Content marketing: 7-step strategy building process, 18 types of content with examples, How to write great compelling content, Keyword research for content ideas, Optimizing content for search engines, Discussing authority blog, Steps towards developing authority blog, Ways to monetizing authority blog, How to market your content?
CONTENT MARKETING
What is Affiliate Marketing? 3A’s of affiliate marketing: How do people make millions of dollars in affiliate marketing? Affiliate marketing history, Changes in the affiliate marketing industry over the year, Affiliate marketing scenario in India, How to be a super affiliate? Different ways to do affiliate.
Admission Process
There are 3 simple steps in the Admission Process which is detailed below:
Digital Marketing FAQs
Ans: Digital marketing is an online advertisement for the purpose of promoting and selling products and services through online marketing tactics like Social Media Marketing, Google Ads/PPC, Email Marketing as well as Search Engine Optimization (SEO).
Ans: Yes, we do! We give 100% support on placements on successful completion of the training. We will help in resume port through top companies in the industry.
Ans: Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Ans: 12th Pass ,Bachelor’s or Equivalent Degree
Ans: Upon completing the course, students can explore a wide range of job opportunities, including roles such as Digital marketing executive, Social media executive, PPC specialist and SEO expert. Additionally, individuals can consider starting their own business, creating websites, or offering freelance services to clients.